Mark Rucker, Active Wellness’ vice president of technology discusses the top trends in fitness technology.
“According to Rucker, the virtual fitness space — including software such as BurnAlong — will continue to be a key disruptor for health clubs, as tech companies and apps get better and better and engaging audiences digitally.”
“Although this may be disruptive to brick-and-mortar health clubs, Rucker believes gym operators can use this technology to their advantage, as it provides a great opportunity for clubs to engage members outside their four walls. ‘If health clubs embrace [virtual fitness] I think it could have a huge, huge upside,” continued Rucker. “Put 10 of your master instructors in a platform that allows you to scale virtually, that could be a massive offering to folks that are traveling or limited in their ability and/or desire to come to your physical location.”
BurnAlong Co-founder, Daniel Freedman, joined The Karen Hunter Show to share how BurnAlong community members and partners are motivating each other to workout online using BurnAlong.
BurnAlong’s Daniel Freedman writes: “Often lost when looking at the success of companies like Facebook, Uber, and AirBnB – and the millions of dollars made by those early investors – is how many people scoffed at the ideas at the time. Seriously, you think people are going to put their personal pictures and information online? Going to get into a stranger’s car? Stay on a stranger’s couch?”
“Chrissa Carlson of Hampden said BurnAlong has helped her get back on track with working out after having a baby last year.
“When it’s 7:30 in the evening or after the baby goes to bed, it’s a hard time for me to get out of the door,” Carlson, 38, said.
But after receiving a friend’s invitation to join BurnAlong last fall, Carlson found workouts that fit into her and her friends’ schedules, which helped with accountability.
“It’s kind of funny. When I take a break, I look to see if my friends are taking a break or not,” she said.”
BS2’s Andrea Grymes reported on a fascinating newly-released study that claims weekend workouts lower the risk of dying from cardiovascular disease and cancer about as much as exercising three times a week or more.
Celebrity fitness instructor Nicole Glor joined Andrea to give viewers advice on how to become a successful weekend warrior.
A new feature provides a way to keep track of the data behind that time spent working out with a group.
The platform can now integrate with fitness wearables. By connecting the wearables with BurnAlong’s dashboard, users can track their own data and compare it with others.
Along with looking at performance during a workout, it adds a way to track calories, steps and more.
“Anything we can do to help people achieve their goals makes a massive difference,” Freedman said.
“This is going to revolutionize how people workout,” is how Fox45 host Patrice Sanders introduced BurnAlong to television viewers. “We haven’t seen anything like it.”
In this clip watch Mike Kott, co-founder of BurnAlong, joined celebrity trainer Monte Sanders on WBAL on December 10, 2016 to talk about how BurnAlong, is helping people stay connected to their local instructors and friends
“We all know that fitness is important, but not everyone has time to make it the gym. And maybe you workout at home, watching online fitness videos to try and get in shape, but it is hard to stay motivated when you are doing it alone.”
“BurnAlong works by having a local fitness instructor either record a class or host one live on the site. Then, you log in with your friends to watch it at the same time. You can see up to five people, instructor included, on the screen or you can just take classes by yourself. All of the videos are designed to be done with minimal workout equipment at home — a barre class, for example, can teach you how to use a chair instead.”
Read the full article.
On this week’s episode of the BaltBizCast, Freedman talked about what he’s seeing in the Baltimore venture capital landscape, but why he has hope that Baltimore will continue to thrive as a hub for technology startups.