In the News

Read on to see where BurnAlong has been featured in health and wellness news and articles.

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BurnAlong Wins Best in Tech 2021 from Baltimore Business Journal

Recently, BurnAlong won the distinct honor of being Best in Tech from the Baltimore Business Journal. Daniel Freedman, Co-CEO of BurnAlong, recently sat down with them to highlight some of our innovations in 2021 and our future plans to continue BurnAlong's growth.

Pittsburgh Post-Gazette: Social Bonds Can Improve Cancer Care

Millions of people across the country and around the world are living with cancer right now. Social support can make a tremendous difference in their lives. Let’s make sure they get it.

Orlando Sentinel: Seniors Will Adapt to Technology If It Helps Them Build Community

Older adults may be slower adopters than millennials, yet many studies show they’re both able and willing to learn how to use new digital technologies, especially when the tools offer the chance to feel close to family and friends. At a deeper level, it reflects our fundamental drive to be social at any age.

Baltimore Sun: Advocating for ‘Walkability’ in Car-Centric Baltimore-Area ‘Burbs

Politicians talk about making America more walkable. Doctors say it is essential for the future health of our young people and our seniors. But to move from the theoretical to the practical this problem must be solved at the local level. Counties, cities, small cities, towns, even community boards and homeowner associations must be made to deal with the issue.

TV: BurnAlong Launches the Inclusive, and Accessible, America’s Healthiest Company Challenge

“BurnAlong is committed to offering diverse and inclusive wellness programming so that everyone, wherever they are in their wellness journey and with all abilities, can engage and grow”, says Daniel Freedman. “America’s Healthiest Company is an exciting opportunity for local companies, cities, teams, and their families across the country, to pursue wellness together, with a little friendly competition, by accessing classes across 49+ categories via BurnAlong.”

Shepherd Center and BurnAlong Partner to Create MS and Neuromuscular Online Classes for Patients and BurnAlong Members Globally

At Shepherd Center, part of our mission is to conduct research and develop innovative solutions and treatments to help people with a temporary or permanent disability caused by injury or disease,” says Dr. Deborah Backus, PT, PhD, FACRM, at Shepherd Center. “One way we provide support to patients is through specialty classes that will aid in rehabilitation once a patient, and their family, have returned home. Our partnership with BurnAlong will extend Shepherd’s expertise to support the independence and wellness of people with injuries and disabilities across the globe.

Inc. Magazine: How BurnAlong Is Pioneering A New Approach To Wellness (That Actually Sticks)

We don’t want to be with you for one piece of your life’s journey,” Kott says. “We want to be with you across your life’s journey… We evolve with you over time… providing that programming, social support, [and] guidance so that people can lead their best lives.

Chief Executive: BurnAlong Co-CEOs - "Netflix Success Proves Two Heads Really Are Better Than One"

VCs prefer cofounders because “you need colleagues to brainstorm with, to talk you out of stupid decisions and to cheer you up when things go wrong.” The very same is true for co-CEOs.

BurnAlong Announces $7 Million Raise to Accelerate National and International Expansion

Clients, Partners, and Friends: We're excited to announce a $7 million new round of funding led by Triventures. We’ll be using the investment to accelerate our national and international expansion, expand our specialty wellness programming, and increase our focus on data and medical outcomes. It’s a milestone moment to celebrate for the BurnAlong Team.

TV: Groundbreaking Partnership - YMCAs Bringing Their Classes Online to a Global Audience

Counter to the narratives we've hearing from companies like Peloton and Mirror that brick and mortar is over, it's the opposite ... theres huge demand for local people to see their favorite local instructors online. Someone in the middle of Philadelphia doesn't want to be told that online they can only see instructors from New York or LA," BurnAlong Co-CEO Daniel Freedman told Patrice Sanders of Fox45. "For companies, they want their employees to find people who they could go to in person and who they find relatable and accessible." He added that in pre-COVID times only 15% of the population goes to a gym or studio, so wellness professionals have been focused on how to reach the other 85% of the population, and employers have been focused on how to get that 85% of the population the programming they need. COVID has just turned that 85% to 100% of the population. 

Fast Company: Employers are reconsidering workplace benefits for newly remote workers

The biggest change we’re seeing with COVID is this understanding that no employee operates in isolation,” says Daniel Freedman, the Co-Founder and Co-CEO of BurnAlong, a digital corporate wellness platform. “That’s the biggest shift that we’ve seen; families are central.”

HR Morning: 9 ways to make remote employees feel connected

Some companies have extended benefits that traditionally kept employees connected on-site to involve families at home. For instance, BurnAlong offers group and one-on-one fitness and wellness classes employees and their family members can tap into from home.

Employee Benefit News: Virtual Summer Camp Benefit Aims to Ease Parents’ COVID-19 Stress

BurnAlong, a corporate wellness platform provider, has launched a virtual summer camp benefit for employer clients to help employees keep their children active while continuing to work from home due to the coronavirus. “We know there is a correlation between employee happiness and productivity,” says BurnAlong co-CEO Daniel Freedman. “A big piece of getting employees to stay [with an organization] is making them feel looked after, appreciated, and met where they are [in life].”

Employee Benefit News: Best Tools to Support Your Remote Workforce

BurnAlong is an online video health and wellness platform where employees can take classes from a network of hundreds of instructors across 45 categories ranging from cardio and yoga to stress, chronic conditions and diabetes. They can take classes alone, or invite friends and colleagues to join them live online for social motivation."

Johns Hopkins: Innovation & Entrepreneurship During the COVID-19 Pandemic

BurnAlong, an app used by employers to set up employee wellness programs and by gyms and fitness instructors to record and live-stream classes for clients. Whereas it typically took a week to set up a new client, the company has managed to clients onto its platform in one day to meet demand. I think it is telling that more than a quarter of all classes taken are in BurnAlong’s specialty and emotional support categories, which includes mental health."

Baltimore Business Journal: Digital wellness company BurnAlong secures $7 million to fuel international growth

CEO Daniel Freedman said the money will be used to accelerate national and international expansion for the company, which works with employers and insurers to deliver health and wellness programming, as well as peer motivation, to people with all different needs and ability levels via its online platform.

Technical.ly: BurnAlong raises $7M Series A to help employees get more specific about wellness classes

“One of the biggest shifts we’ve seen since COVID is a deeper understanding on the part of employers that employee wellness is not just about the employees themselves, but it’s about their families,” Freedman said. “If someone’s children are not exercising and are unhappy or someone is dealing with stress or anxiety or someone is worried about their elderly parents, that’s going to affect the employee’s happiness and well-being, so companies and insurers are really thinking about the whole family.”

LA Times: Gyms are closing over coronavirus. But you may find your next workout online

We can get some of them online and streaming classes within three hours,” [Freedman] said. Freedman said his company aimed to satisfy “the social motivation of group fitness based in the home. It’s that social experience that will hopefully prevent people from feeling depressed and isolated by these restrictions.”

CBS Local: Coronavirus Outbreak Caused Explosion Of On-Demand Exercise Classes — And It May Stay That Way For Good

When we ask people what they love most about BurnAlong that’s keeping them so engaged, they say it’s the range of programming – classes for the whole family – and critically the social component, of being able to take classes live online in private sessions with friends, family members, co-workers you see,” said Freedman. “People are craving social support now more than ever.”

CNN: The epidemic seniors in America were already facing

[BurnAlong] offers exercise classes with a split screen so seniors and remote family members can take classes together.

Johns Hopkins Technology Ventures: How Some Johns Hopkins Startups Are Adapting, Responding to COVID-19

BurnAlong is used by companies across the country that have locations around the world. The startup primarily works with two groups, says Locker: corporations, municipalities, universities and hospitals that want to set up wellness programs for employees; and local gyms and fitness instructors who use the online platform to record on-demand and live-streamed classes and workouts for clients."

On TV: Announcing America’s Fittest Company Challenge

It’s about creating a vibrant and inclusive culture,” said Daniel. And it’s really easy to start: “It’s takes minutes for companies to get set up, and within seconds employees can be participating.”

Co-CEO Daniel Freedman joins host Patrice Sanders on set to discuss BurnAlong’s upcoming America’s Fittest Company Challenge!

NBC: Workout with anyone, anywhere with BurnAlong

Leslie Crawford is among the 20% of people who stick to their New Year’s Resolutions. She lost 18 pounds, by connecting with her favorite trainer and friends both in person, and online through BurnAlong."

Business Insider: Former President of IKEA and Top Investor Join BurnAlong Board

I am inspired by BurnAlong’s commitment to creating a healthy life for the many people and not just the few. BurnAlong meets people wherever they are, and is relentless in finding accessible solutions for people who struggle,” said Ms. Lopez."

Fox45: CycleNation Presented by AHA & BurnAlong

BurnAlong is a proud Life Is Why We Give supporter, and we are excited to announce our partnership with the American Heart Association - Maryland in hosting this year's Cycle Nation! Participants can join live on September 15th at Core Cycle Studios, or virtually on BurnAlong!

Forbes: How The Corporate Wellness Market Has Exploded: Meet The Latest Innovators In The Space

Freedman, like many founders in the wellbeing sector got into the space after witnessing "Family members and close friends who have really struggled with major health challenges, and who often didn’t receive the right programming and motivation to overcome those." He firmly believes that "A major responsibility to help lies with employers who are largely responsible for their health insurance and the programming they do or don’t receive."

Washington Business Journal: Maryland Startup Raising Millions to Facilitate Wellness at Work

As part of this expansion, the company is working with doctors and wellness professionals to take a different approach to online fitness, Freedman said. That medical element means working with doctors to recommend programming to their patients. Facilitating wellness at work is important for companies, Freedman said, because health care costs often come from people who have chronic conditions and require medication, surgery or other medical attention. When employees take sick days, it's both a drain on performance and a stressor for them. BurnAlong, he said, aims to reduce medical costs and provide companies a wellness strategy to keep its staff healthy and in the office — and to attract talent."

iHeartRadio: CEO's You Should Know

Our mission is to help people who are struggling to achieve their health and wellness goals"

Baltimore Business Journal: Fitness tech firm BurnAlong raises $1.5 million, moves to Pikesville

BurnAlong CEO Daniel Freedman said the fresh round of funding will be used to bolster the company's sales team, as it looks to grow its customer base and network of partners. The company primarily works with employers — ranging in size from under 500 employees, to tens of thousands of employees — looking for ways to keep employees active and healthy, and help keep company insurance costs down"

Technical.ly: BurnAlong raises $1.5M, moves to new offices in Pikesville

The startup is looking to offer its streaming health and fitness classes to organizations for use by employees."

On TV: Live on Cheddar!

Check out CEO Daniel Freedman appearing live on Cheddar to discuss how BurnAlong is revolutionizing corporate wellness, leading to increased employee retention and happiness in the workplace!

Technical.ly: Here are this year's 20 most promising start-ups in Baltimore: realList 2019

The annual roundup identifies the startups that have already made moves to gain early traction."

On TV: How BurnAlong is Helping Companies Improve the Lives of Their Employees

BurnAlong Co-CEO Daniel Freedman sits down to talk motivation, entrepreneurship, and health & wellness with Jeanne Yurman on Business Rockstars! Tune in to hear how BurnAlong is working with companies to help their employees live healthier lives."

BurnAlong on TV: What Companies, Universities, and Hospitals Use to Help People Achieve Their Wellness Goals

Co-CEO Daniel Freedman joins MPT News to discuss BurnAlong as a featured Startup Spotlight. "It doesn't matter it you work long hours or at 5 o'clock want to have dinner with your family, you can still now access the programming and motivation that's going to help you achieve your goals. Employers who come to BurnAlong range from companies with less than 50 employees to companies with more than 100,000 employees"

Johns Hopkins Medicine: Preventing Physician Burnout

By helping to prevent burnout, maintaining your fitness is a gift to yourself and your practice. Use tools like BurnAlong to look after your health and wellness."

Should You Wear Multiple Fitness Brands at the Same Time?

There's a tendency for brand loyalty, but it's not universal," says Daniel Freedman, co-CEO of fitness startup BurnAlong. "It depends on the engagement of the gym-goer. People put on personas when they work out, and their uniform parallels that."

Study Finds: Social Support, In-Person or Virtual, is Key to Sustained Behavior Change

Forget the carrot or the stick," Daniel Freedman, Co-Founder of BurnAlong writes. "It’s the audience cheering you on that’s most important for initiating and sustaining behavior change. Those are among the findings from an analysis by professors from the University of Pennsylvania. There are valuable lessons from this for employers designing employee wellness programs, as well as anyone trying to improve their health."

Studio Spotlight: BurnAlong

We are so excited to highlight BurnAlong for our June Studio Spotlight. BurnAlong is a streaming service that’s available everywhere you stream, with access to over 800 classes across 25 categories. You can also stream with friends anywhere in the world. Best part? They’re giving HBFIT newsletter subscribers a sweet deal."

American Diabetes Association Supports BurnAlong’s Fittest Companies Challenge

The American Diabetes Association (ADA) has joined forces with BurnAlong, the online video fitness and wellness platform, to challenge Baltimore-based companies to have the healthiest employees across the city (joining a national competition taking place in cities across the country)."

The You-est You Podcasts: Creating Connection Around the World through Fitness with Daniel Freedman

You will be blown away by Daniel’s positive mindset and background in the intelligence community, government, journalism world and now as the co-founder of BurnAlong. Daniel Freedman co-founded BurnAlong, the transformative fitness and wellness platform."

Have a ball, strengthen core with Samurai Chop

As with many industries, technology is changing the way that fitness is consumed as a product or service. In addition, many fitness centers are moving toward a hybrid model of live instructors and streaming content for their group exercise programs. Products like BurnAlong, Fitness on Demand, and Wexer allow members to stream live group exercise classes inside and outside their fitness center. These are game changers for business travelers or those who prefer to exercise at home."

World Parkinson's Day Inspires Disruptive Collaboration with BurnAlong

April is Parkinson’s Disease Awareness Month and April 11 is World Parkinson’s Day. With the mission to raise awareness of the importance of exercising for those with Parkinson’s Disease, BurnAlong’s Daniel Freedman and d.health’s Ray Dorsey collaborated to offer free classes for the entire month of April."

Fitness Platform BurnAlong Offering Free Classes to Raise Awareness for World Parkinson’s Day

BurnAlong, an exercise and wellness platform, is inviting Parkinson’s disease patients, caregivers, family members, and advocates to join a special awareness day and participate in free online fitness classes. BurnAlong was created because our founding team all had family members with different health challenges and for whom exercising, and the motivation to exercise, would have made a big difference. Driving awareness of the importance of exercising for those with Parkinson’s is core to our mission, and we’re grateful to be working with such great partners," said Daniel Freedman, co-founder of BurnAlong."

Fox45 News: National Parkinson's day

Daniel Freedman, co-Founder of BurnAlong, sat down with Fox45 News to share how exercise can improve the symptoms of Parkinson's disease and how people can get involved with the National Day of Telehealth for Parkinson's Disease. Watch the clip."

Club Business International: IHRSA Seers Speculate on 2018

BurnAlong co-Founder and co-CEO, Daniel Freedman, reflects on the trends the company sees coming in the fitness industry in 2018 and beyond. On the state of the fitness industry, Daniel commented, "The rise of boutiques, the desire among consumers for different programming, and the broader realization that gyms and studios can't ignore online offerings - a message IHRSA has been championing- serve us well." Either clubs will have an online presence with companies like BurnAlong, or they'll lose members. It's as true in retail as it is in fitness. The clubs embracing the online fitness experience are seeing big benefits."

Get Involved: Help Cancer Survivors Re-Build Their Strength

A big challenge for cancer survivors after finishing their treatment is rebuilding their strength. It's both an emotional and physical journey, and one that the support of others can greatly help. Now people across the world can support survivors through a new ground-breaking partnership between the Ulman Cancer Fund for Young Adults and BurnAlong. The Ulman Cancer Fund for Young Adult’s Cancer to 5K is a free 12-week training program during which survivor participants are reintroduced to physical activity through practices lead by coaches and supported by volunteer sherpas – ensuring that no survivor ever exercises alone. That journey is now taking place online as well - to compliment the in-person activities. The Ulman Cancer Fund has partnered with BurnAlong – the world’s leading online video fitness and wellness platform that offers hundreds of classes from local gyms and studios across the country. Now people across the world can support cancer survivors. On BurnAlong, survivors are now taking classes online – ranging from strength-building to dance to sleep yoga for insomnia – and they are able (if they want) to invite others to join them in live private sessions. This can be other survivors, sherpas, or friends and family members."

Announcing the Winner: America’s Favorite Trainer of 2017

Baltimore, Md. – America has voted, and the results are in for the Best Personal Trainers and Fitness Instructors of 2017. BurnAlong – the world’s leading local community-focused online video fitness and wellness platform – accepted nominations from across the country, asking people "Do you know someone who should be rewarded for their hard work in helping people get healthier?" And the winner is: Monte Sanders from MBS Fitness Lab."

BurnAlong raises $1M to let more people work out online with familiar faces

Fitness startup BurnAlong raised $1 million in funding to expand its streaming platform to more states and countries, according to co-CEO Daniel Freedman."

Why BurnAlong is a ‘No Brainer’ for this Studio Owner

Sue Sheain, the owner and founder of Beach Barre Body, shares why she decided to partner with BurnAlong so her members could take her classes online."

USA Today: 7-Minute Workout Apps

It's like asking someone for the best musician, or the best craft beer," says Daniel Freedman, co-founder of online fitness site, BurnAlong. He recommends trying several of the apps out to see which one works best for you. "Who is going to inspire you?" Freedman says, "find who you'll stick with week in and week out."

These connected health and fitness companies are ready to be ‘sales machines’

As with many pitch nights, there were winners. Fitness platform BurnAlong and health data platform b.well each picked up $25,000."

CEO Spotlight: Daniel Freedman of BurnAlong

BurnAlong co-founder and co-CEO, Daniel Freedman, was featured in the CEO Spotlight of Club Solutions Magazine. Daniel shared how he got involved in the fitness and wellness industry and notable trends and technologies gym and studio owners should look out for. When asked why health clubs should explore offering their classes online, Daniel said, "because your members and prospective members are already exercising online — just not with you. That leads to attrition. So instead of letting others build relationships with your members online, you can strengthen the relationships you already have with them, build new relationships with prospective members, and earn revenue in the process."

Len Markidan Interviews Daniel Freedman, Co-Founder of BurnAlong - Part 1

Len Markidan sat down with BurnAlong co-founder, Daniel Freedman, to discuss how accountability and online workouts help people and their families stick to their New Year's fitness and health resolutions."

17 Best Workout Apps

All the workout videos in this app require minimal or no equipment, so you can follow along wherever you are. There is a large variety of classes to try, from Pilates and yoga to boxing and HIIT, as well as six-week training programmes if you’re after something more involved than a one-off session."

Fittest Business Challenge

BurnAlong Co-founder, Daniel Freedman, joined Patrice Sanders on Fox 45 News in the Morning to launch The Fittest Company in Baltimore Challenge. Organizations across the Baltimore-area are competing to see who can exercise the most during a four-week period."

New health and fitness accelerator names first five members

BurnAlong has been selected to be in the inaugural M-1 Venture accelerator, led by veteran entrepreneurs and investors Paul Singh, co-founder of investment firm 500 Startups, and Tony D'Agostino, a former Bank of America executive. The accelerator is backed by Johns Hopkins Technology Ventures, Plank Industries — the investment arm of Under Armour CEO Kevin Plank, the University of Maryland, Brown Advisory and the Abell Foundation."

BurnAlong is looking to spur some ‘healthy rivalry’ between Baltimore companies

We already have companies using BurnAlong to do internal competitions," Freedman said. Now, the Owings Mills–based startup is looking to spur a "healthy rivalry" between companies. From Sept. 8 to Oct. 6, BurnAlong is running the Fittest Company in Baltimore Challenge. It’s all about the time you put in, as the participating companies are competing to have the highest average of workout time across employees. The hours are logged on BurnAlong’s platform, which has classes in a variety of categories. For the winner, there may be a trophy involved."

Bricks, Mortar - and Experiences

Daniel Freedman, co-founder of BurnAlong, sheds light on why brick-and-mortar is not dead and how top e-commerce retailers are putting more and more value on in-person experiences. In the WSJ article, Mr. Freedman writes: Some of the most successful e-commerce companies have been beefing up their offline presences: Warby Parker (eyewear), Bonobos (clothes), Casper (mattresses), and Peloton (fitness). Retail's supposed killers are betting quite a bit on brick-and-mortar stores. These won't be your grandfather's general store, though. Brands like Amazon and Apple see the future of retail as less of a traditional transactional interaction and more of an experience. It's curated, much like museum exhibits. Customers are going there to learn and interact with others."

Trending in Tech

Mark Rucker, Active Wellness' Vice President of Technology discusses the top trends in fitness technology."

According to Rucker, the virtual fitness space - including software such as BurnAlong - will continue to be a key disruptor for health clubs, as tech companies and apps get better and better and engaging audiences digitally. Although this may be disruptive to brick-and-mortar health clubs, Rucker believes gym operators can use this technology to their advantage, as it provides a great opportunity for clubs to engage members outside their four walls. If health clubs embrace [virtual fitness] I think it could have a huge, huge upside," continued Rucker. "Put 10 of your master instructors in a platform that allows you to scale virtually, that could be a massive offering to folks that are traveling or limited in their ability and/or desire to come to your physical location."

Sirius XM News & Issues: BurnAlong on Motivating Yourself to Workout

BurnAlong Co-founder, Daniel Freedman, joined The Karen Hunter Show to share how BurnAlong community members and partners are motivating each other to workout online using BurnAlong."

Silicon Valley - Do you really need to live there to make millions in tech?

BurnAlong's Daniel Freedman writes: "Often lost when looking at the success of companies like Facebook, Uber, and AirBnB – and the millions of dollars made by those early investors – is how many people scoffed at the ideas at the time. Seriously, you think people are going to put their personal pictures and information online? Going to get into a stranger’s car? Stay on a stranger’s couch?"

The Baltimore Sun

Chrissa Carlson of Hampden said BurnAlong has helped her get back on track with working out after having a baby last year. "When it’s 7:30 in the evening or after the baby goes to bed, it’s a hard time for me to get out of the door," Carlson, 38, said. But after receiving a friend’s invitation to join BurnAlong last fall, Carlson found workouts that fit into her and her friends’ schedules, which helped with accountability. "It’s kind of funny. When I take a break, I look to see if my friends are taking a break or not," she said."

The Washington Post

Business Rx: An online exercise service asks whether it is time to flex its muscles outside the U.S."

CBS Video: 5 Easy Tips for Being a Successful Weekend Workout Warrior

BS2’s Andrea Grymes reported on a fascinating newly-released study that claims weekend workouts lower the risk of dying from cardiovascular disease and cancer about as much as exercising three times a week or more. Celebrity fitness instructor Nicole Glor joined Andrea to give viewers advice on how to become a successful weekend warrior."

Technical.ly

A new feature provides a way to keep track of the data behind that time spent working out with a group. The platform can now integrate with fitness wearables. By connecting the wearables with BurnAlong’s dashboard, users can track their own data and compare it with others. Along with looking at performance during a workout, it adds a way to track calories, steps and more. "Anything we can do to help people achieve their goals makes a massive difference," Freedman said."

ABC News

WASHINGTON — BurnAlong is a new cutting edge fitness technology trend that is changing the way people get in shape. Now you’ll never miss a workout, thanks to these newly launched online workouts with a twist!" – ABC

Fox 45 News

This is going to revolutionize how people workout," is how Fox45 host Patrice Sanders introduced BurnAlong to television viewers. "We haven’t seen anything like it."

NBC News

In this clip watch Mike Kott, co-founder of BurnAlong, joined celebrity trainer Monte Sanders on WBAL on December 10, 2016 to talk about how BurnAlong, is helping people stay connected to their local instructors and friends."

Technical.ly

BurnAlong seeks to introduce familiar faces to the process to keep the interaction and motivation that are the benefits of in-person classes."

Baltimore Business Journal

We all know that fitness is important, but not everyone has time to make it the gym. And maybe you workout at home, watching online fitness videos to try and get in shape, but it is hard to stay motivated when you are doing it alone."

Business Insider

BurnAlong works by having a local fitness instructor either record a class or host one live on the site. Then, you log in with your friends to watch it at the same time. You can see up to five people, instructor included, on the screen or you can just take classes by yourself. All of the videos are designed to be done with minimal workout equipment at home — a barre class, for example, can teach you how to use a chair instead."

Baltimore Business Journal

On this week’s episode of the BaltBizCast, Freedman talked about what he’s seeing in the Baltimore venture capital landscape, but why he has hope that Baltimore will continue to thrive as a hub for technology startups."