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Here’s how it all started
Burnalong started on a wintery Saturday evening in Maryland when the company’s co-founders, Daniel and Mike, met and bonded over shared experiences with loved ones – their grandmothers – who were struggling with cancer and weight challenges. Their grandmothers simply weren’t focusing on the health and wellbeing programming they needed to do.
Traditional fitness videos of 22-year-olds with 6-pack abs weren’t inspiring, nor was one-directional instruction (they’d just stay in bed).
What did motivate their grandmothers was relatable, inclusive wellbeing programming and the social support of loved ones cheering them on. That led to conversations with doctors, insurers, HR, and wellness professionals, and an understanding that this was a broader societal crisis.