Creating A Wellness Mission Statement That Works!


An increasingly asked question at companies is how to create a meaningful and effective wellness mission statement. Companies are now prioritizing wellness programming, and having a well-crafted mission statement can assist in overcoming the challenge of  wellness programs lacking organization and consistent messaging – two vitally important characteristics when it comes to impacting employee’s health.

Alex Haschen, Wellness Adherence Director at BurnAlong, who works with BurnAlong clients on crafting mission statements (and setting up effective wellness committees), says:


“It’s amazing how a few seemingly simple sentences have a huge impact. I see it at company after company. The reason is that it helps define programming and mindset.”


The mission statement serves to check wellness efforts, and make sure they are in line with the company’s goals. A wellness mission statement helps keep wellness committees organized, spending efficient, and messaging consistent and effective.

The basic components of the statement should reflect what the wellness program strives to accomplish.  When you are considering the addition of a new event, offering, or vendor, refer to your statement to make sure it / they accomplish the goals you set.

Topics to consider:

  • Why the company values wellness?
  • The goal of the wellness program?
  • Specific problem areas for employees you’re focused on, and your general plan for doing so

When it comes to formatting the statement, there are a few things to keep in mind. This is a mission statement; not a congressional report.

Be efficient with your words and make sure it adheres to the following guidelines:

  • 2-6 sentences in length.
  • Employee outcome focused.
  • Use simple language so that there is no misunderstanding of what the goals are.
Create A Mission Statement

One company with a strong statement is Easton Utilities, winner of BurnAlong 2019 America’s Fittest Company Challenge.

Any successful program, project, or event requires a benchmark to be evaluated on. Your wellness program is no different. No matter if the program is brand new or established; write a mission statement. Refer to it often, and you’ll be on the right track to making the best decisions for your employees, budget and company as a whole.

Interested in learning more about the above, or looking for assistance in creating a wellness mission statement for your company?

Contact Alex Haschen at!

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