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"Counter to the narratives we've been hearing from companies like Peloton and Mirror that brick and mortar is over, it's the opposite ... there's huge demand for local people to see their favorite local instructors online. Someone in the middle of Philadelphia doesn't want to be told that online they can only see instructors from New York or LA," Burnalong Co-CEO Daniel Freedman told Patrice Sanders of Fox45.
"For companies, they want their employees to find people who they could go to in person and who they find relatable and accessible." He added that in pre-COVID times only 15% of the population goes to a gym or studio, so wellness professionals have been focused on how to reach the other 85% of the population, and employers have been focused on how to get that 85% of the population the programming they need. COVID has just turned that 85% to 100% of the population.
Trish Feinthel is the Chief Operations Officer of YMCA Bucks County who helped develop the Y Wellness 24/7 initiative in collaboration with Burnalong. “Partnerships and collaborations have been a silver lining of the COVID-19 pandemic, and after much research, we chose Burnalong as our virtual wellness engine due to the platform's member centric design, diversity, and robust variety of classes. Together, Burnalong and the Y are positively impacting 1000s of health seekers in their health and wellness journey.”
Burnalong is an online health, wellness, and fitness platform that works with leading employers, insurers, municipalities, non-profits, and health systems who provide Burnalong for their employees, members, and patients. Burnalong helps people achieve their health and wellness goals by giving them unparalleled access to more than 900+ instructors, teaching live and on-demand classes across more than 45 categories – from traditional fitness to nutrition, financial wellness, adaptive workouts, chronic conditions, and more – for the entire family. People can take classes alone or live with others where they can see and hear each other for added social motivation.
Watch the full interview on Fox45 here: https://foxbaltimore.com/morning/ymca-online-fitness-classes