News, Press & Events

Fox45: CycleNation Presented by AHA & BurnAlong


BurnAlong is a proud Life Is Why We Give supporter, and we are excited to announce our partnership with the American Heart Association – Maryland in hosting this year’s Cycle Nation!

Participants can join live on September 15th at Core Cycle Studios, or virtually on BurnAlong!


Learn more:

Forbes: How The Corporate Wellness Market Has Exploded: Meet The Latest Innovators In The Space


“Freedman, like many founders in the wellbeing sector got into the space after witnessing “Family members and close friends who have really struggled with major health challenges, and who often didn’t receive the right programming and motivation to overcome those.” He firmly believes that “A major responsibility to help lies with employers who are largely responsible for their health insurance and the programming they do or don’t receive.”


Read the full article

Washington Business Journal: Maryland Startup Raising Millions to Facilitate Wellness at Work


“As part of this expansion, the company is working with doctors and wellness professionals to take a different approach to online fitness, Freedman said. That medical element means working with doctors to recommend programming to their patients… Facilitating wellness at work is important for companies, Freedman said, because health care costs often come from people who have chronic conditions and require medication, surgery or other medical attention. When employees take sick days, it’s both a drain on performance and a stressor for them. BurnAlong, he said, aims to reduce medical costs and provide companies a wellness strategy to keep its staff healthy and in the office — and to attract talent.”


Read the full article

Inc. Magazine: How BurnAlong Is Pioneering A New Approach To Wellness (That Actually Sticks)


“We don’t want to be with you for one piece of your life’s journey,” Kott says. “We want to be with you across your life’s journey… We evolve with you over time… providing that programming, social support, [and] guidance so that people can lead their best lives.”


Read the full article

iHeartRadio: CEO’s You Should Know


“Our mission is to help people who are struggling to achieve their health and wellness goals”


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Baltimore Business Journal: Fitness tech firm BurnAlong raises $1.5 million, moves to Pikesville


“BurnAlong CEO Daniel Freedman said the fresh round of funding will be used to bolster the company’s sales team, as it looks to grow its customer base and network of partners. The company primarily works with employers — ranging in size from under 500 employees, to tens of thousands of employees — looking for ways to keep employees active and healthy, and help keep company insurance costs down”


Read the full article BurnAlong raises $1.5M, moves to new offices in Pikesville


The startup is looking to offer its streaming health and fitness classes to organizations for use by employees.


Read the full article

On TV: Live on Cheddar!


Check out CEO Daniel Freedman appearing live on Cheddar to discuss how BurnAlong is revolutionizing corporate wellness, leading to increased employee retention and happiness in the workplace! Here are this year’s 20 most promising start-ups in Baltimore: realList 2019


The annual roundup identifies the startups that have already made moves to gain early traction.


Read the full article

On TV: How BurnAlong is Helping Companies Improve the Lives of Their Employees


BurnAlong Co-CEO Daniel Freedman sits down to talk motivation, entrepreneurship, and health & wellness with Jeanne Yurman on Business Rockstars! Tune in to hear how BurnAlong is working with companies to help their employees live healthier lives.

Business Insider: Former President of IKEA and Top Investor Join BurnAlong Board


“I am inspired by BurnAlong’s commitment to creating a healthy life for the many people and not just the few. BurnAlong meets people wherever they are, and is relentless in finding accessible solutions for people who struggle,” said Ms. Lopez.


Read the full article

BurnAlong on TV: What Companies, Universities, and Hospitals Use to Help People Achieve Their Wellness Goals

Co-CEO Daniel Freedman joins MPT News to discuss BurnAlong as a featured Startup Spotlight.

“It doesn’t matter it you work long hours or at 5 o’clock want to have dinner with your family, you can still now access the programming and motivation that’s going to help you achieve your goals”

“Employers who come to BurnAlong range from companies with less than 50 employees to companies with more than 100,000 employees”

On TV: Announcing America’s Fittest Company Challenge

Co-CEO Daniel Freedman joins host Patrice Sanders on set to discuss BurnAlong’s upcoming America’s Fittest Company Challenge!

“It’s about creating a vibrant and inclusive culture,” said Daniel. And it’s really easy to start: “It’s takes minutes for companies to get set up, and within seconds employees can be participating.”


Read the full article.

Johns Hopkins Medicine: Preventing Physician Burnout

by Michael Rucker, Ph.D.

“By helping to prevent burnout, maintaining your fitness is a gift to yourself and your practice.” Use tools like BurnAlong to look after your health and wellness.


Read the full article.

Should You Wear Multiple Fitness Brands at the Same Time?

“There’s a tendency for brand loyalty, but it’s not universal,” says Daniel Freedman, co-CEO of fitness startup BurnAlong. “It depends on the engagement of the gym-goer. People put on personas when they work out, and their uniform parallels that.”


Read the full article.

Burnalong Logo

Study Finds: Social Support, In-Person or Virtual, is Key to Sustained Behavior Change

“Forget the carrot or the stick,” Daniel Freedman, Co-Founder of BurnAlong writes. “It’s the audience cheering you on that’s most important for initiating and sustaining behavior change. Those are among the findings from an analysis by professors from the University of Pennsylvania. There are valuable lessons from this for employers designing employee wellness programs, as well as anyone trying to improve their health.”


Read the full article.

Studio Spotlight: BurnAlong

“We are so excited to highlight BurnAlong for our June Studio Spotlight. BurnAlong is a streaming service that’s available everywhere you stream, with access to over 800 classes across 25 categories. You can also stream with friends anywhere in the world. Best part? They’re giving HBFIT newsletter subscribers a sweet deal.”


Read the full article. 

American Diabetes Association Supports BurnAlong’s Fittest Companies Challenge

The American Diabetes Association (ADA) has joined forces with BurnAlong, the online video fitness and wellness platform, to challenge Baltimore-based companies to have the healthiest employees across the city (joining a national competition taking place in cities across the country).


Read the full article.

The You-est You Podcasts: Creating Connection Around the World through Fitness with Daniel Freedman


“You will be blown away by Daniel’s positive mindset and background in the intelligence community, government, journalism world and now as the co-founder of BurnAlong. Daniel Freedman co-founded BurnAlong, the transformative fitness and wellness platform.


Listen to the podcast.

Have a ball, strengthen core with Samurai Chop

“As with many industries, technology is changing the way that fitness is consumed as a product or service… In addition, many fitness centers are moving toward a hybrid model of live instructors and streaming content for their group exercise programs. Products like BurnAlong, Fitness on Demand, and Wexer allow members to stream live group exercise classes inside and outside their fitness center. These are game changers for business travelers or those who prefer to exercise at home.”


Read the full article.

World Parkinson’s Day Inspires Disruptive Collaboration with BurnAlong

“April is Parkinson’s Disease Awareness Month and April 11 is World Parkinson’s Day. With the mission to raise awareness of the importance of exercising for those with Parkinson’s Disease, BurnAlong’s Daniel Freedman and’s Ray Dorsey collaborated to offer free classes for the entire month of April.”


Read the full article.

Fitness Platform BurnAlong Offering Free Classes to Raise Awareness for World Parkinson’s Day

“BurnAlong, an exercise and wellness platform, is inviting Parkinson’s disease patients, caregivers, family members, and advocates to join a special awareness day and participate in free online fitness classes.”


“BurnAlong was created because our founding team all had family members with different health challenges and for whom exercising, and the motivation to exercise, would have made a big difference. Driving awareness of the importance of exercising for those with Parkinson’s is core to our mission, and we’re grateful to be working with such great partners,” said Daniel Freedman, co-founder of BurnAlong.


Read the full article.

Fox45 News: National Parkinson’s day

Daniel Freedman, co-Founder of BurnAlong, sat down with Fox45 News to share how exercise can improve the symptoms of Parkinson’s disease and how people can get involved with the National Day of Telehealth for Parkinson’s Disease. Watch the clip.



Read the full article.

Club Business International: IHRSA Seers Speculate on 2018

BurnAlong co-Founder and co-CEO, Daniel Freedman, reflects on the trends the company sees coming in the fitness industry in 2018 and beyond. On the state of the fitness industry, Daniel commented, “The rise of boutiques, the desire among consumers for different programming, and the broader realization that gyms and studios can’t ignore online offerings — a message IHRSA has been championing– serve us well.” Either clubs will have an online presence with companies like BurnAlong, or they’ll lose members. It’s as true in retail as it is in fitness. The clubs embracing the online fitness experience are seeing big benefits.”


Read the full article.

Club Business International: IHRSA Seers Speculate on 2018

BurnAlong co-Founder and co-CEO, Daniel Freedman, reflects on the trends the company sees coming in the fitness industry in 2018 and beyond. On the state of the fitness industry, Daniel commented, “The rise of boutiques, the desire among consumers for different programming, and the broader realization that gyms and studios can’t ignore online offerings — a message IHRSA has been championing– serve us well.” Either clubs will have an online presence with companies like BurnAlong, or they’ll lose members. It’s as true in retail as it is in fitness. The clubs embracing the online fitness experience are seeing big benefits.”


Read the full article.

Get Involved: Help Cancer Survivors Re-Build Their Strength

A big challenge for cancer survivors after finishing their treatment is rebuilding their strength. It’s both an emotional and physical journey, and one that the support of others can greatly help. Now people across the world can support survivors through a new ground-breaking partnership between the Ulman Cancer Fund for Young Adults and BurnAlong.


The Ulman Cancer Fund for Young Adult’s Cancer to 5K is a free 12-week training program during which survivor participants are reintroduced to physical activity through practices lead by coaches and supported by volunteer sherpas – ensuring that no survivor ever exercises alone.


That journey is now taking place online as well – to compliment the in-person activities. The Ulman Cancer Fund has partnered with BurnAlong – the world’s leading online video fitness and wellness platform that offers hundreds of classes from local gyms and studios across the country. Now people across the world can support cancer survivors.


On BurnAlong, survivors are now taking classes online – ranging from strength-building to dance to sleep yoga for insomnia – and they are able (if they want) to invite others to join them in live private sessions. This can be other survivors, sherpas, or friends and family members.


Read the full article.

Announcing the Winner: America’s Favorite Trainer of 2017

Baltimore, Md. – America has voted, and the results are in for the Best Personal Trainers and Fitness Instructors of 2017. BurnAlong – the world’s leading local community-focused online video fitness and wellness platform – accepted nominations from across the country, asking people “Do you know someone who should be rewarded for their hard work in helping people get healthier?”


And the winner is: Monte Sanders from MBS Fitness Lab.


Read the full article.

BurnAlong raises $1M to let more people work out online with familiar faces

“Fitness startup BurnAlong raised $1 million in funding to expand its streaming platform to more states and countries, according to co-CEO Daniel Freedman.”


Read the full article.

NBC: Workout with anyone, anywhere with BurnAlong

Leslie Crawford is among the 20% of people who stick to their New Year’s Resolutions. She lost 18 pounds, by connecting with her favorite trainer and friends both in person, and online through BurnAlong.


Read the full article.

Why BurnAlong is a ‘No Brainer’ for this Studio Owner

Sue Sheain, the owner and founder of Beach Barre Body, shares why she decided to partner with BurnAlong so her members could take her classes online.


Read the full article.

USA Today: 7-Minute Workout Apps

“It’s like asking someone for the best musician, or the best craft beer,” says Daniel Freedman, co-founder of online fitness site, BurnAlong. He recommends trying several of the apps out to see which one works best for you. “Who is going to inspire you?” Freedman says, “find who you’ll stick with week in and week out.”


Read the full article.

These connected health and fitness companies are ready to be ‘sales machines’

“As with many pitch nights, there were winners. Fitness platform BurnAlong and health data platform b.well each picked up $25,000.”


Read the full article.

CEO Spotlight: Daniel Freedman of BurnAlong

BurnAlong co-founder and co-CEO, Daniel Freedman, was featured in the CEO Spotlight of Club Solutions Magazine. Daniel shared how he got involved in the fitness and wellness industry and notable trends and technologies gym and studio owners should look out for.


When asked why health clubs should explore offering their classes online, Daniel said:


“Because your members and prospective members are already exercising online — just not with you. That leads to attrition. So instead of letting others build relationships with your members online, you can strengthen the relationships you already have with them, build new relationships with prospective members, and earn revenue in the process.”


Read the full article.

Len Markidan Interviews Daniel Freedman, Co-Founder of BurnAlong – Part 1

Len Markidan sat down with BurnAlong co-founder, Daniel Freedman, to discuss how accountability and online workouts help people and their families stick to their New Year’s fitness and health resolutions.


Read the full article.


17 Best Workout Apps

“All the workout videos in this app require minimal or no equipment, so you can follow along wherever you are. There is a large variety of classes to try, from Pilates and yoga to boxing and HIIT, as well as six-week training programmes if you’re after something more involved than a one-off session.”


Read the full article.

Fittest Business Challenge

BurnAlong Co-founder, Daniel Freedman, joined Patrice Sanders on Fox 45 News in the Morning to launch The Fittest Company in Baltimore Challenge. Organizations across the Baltimore-area are competing to see who can exercise the most during a four-week period.


Read the full article.


New health and fitness accelerator names first five members

“BurnAlong has been selected to be in the inaugural M-1 Venture accelerator, led by veteran entrepreneurs and investors Paul Singh, co-founder of investment firm 500 Startups, and Tony D’Agostino, a former Bank of America executive. The accelerator is backed by Johns Hopkins Technology Ventures, Plank Industries — the investment arm of Under Armour CEO Kevin Plank, the University of Maryland, Brown Advisory and the Abell Foundation.”


Read the full article.

BurnAlong is looking to spur some ‘healthy rivalry’ between Baltimore companies

“We already have companies using BurnAlong to do internal competitions,” Freedman said. Now, the Owings Mills–based startup is looking to spur a “healthy rivalry” between companies.

From Sept. 8-Oct. 6, BurnAlong is running the Fittest Company in Baltimore Challenge. It’s all about the time you put in, as the participating companies are competing to have the highest average of workout time across employees. The hours are logged on BurnAlong’s platform, which has classes in a variety of categories. For the winner, there may be a trophy involved.

Read the full article.

Bricks, Mortar — and Experiences

Daniel Freedman, co-founder of BurnAlong, sheds light on why brick-and-mortar is not dead and how top e-commerce retailers are putting more and more value on in-person experiences. In the WSJ article, Mr. Freedman writes:


“Some of the most successful e-commerce companies have been beefing up their offline presences: Warby Parker (eyewear), Bonobos (clothes), Casper (mattresses), and Peloton (fitness). Retail’s supposed killers are betting quite a bit on brick-and-mortar stores.


These won’t be your grandfather’s general store, though. Brands like Amazon and Apple see the future of retail as less of a traditional transactional interaction and more of an experience. It’s curated, much like museum exhibits. Customers are going there to learn and interact with others.”


Read the full article.

Trending in Tech

Mark Rucker, Active Wellness’ vice president of technology discusses the top trends in fitness technology.


“According to Rucker, the virtual fitness space — including software such as BurnAlong — will continue to be a key disruptor for health clubs, as tech companies and apps get better and better and engaging audiences digitally.”


“Although this may be disruptive to brick-and-mortar health clubs, Rucker believes gym operators can use this technology to their advantage, as it provides a great opportunity for clubs to engage members outside their four walls. ‘If health clubs embrace [virtual fitness] I think it could have a huge, huge upside,” continued Rucker. “Put 10 of your master instructors in a platform that allows you to scale virtually, that could be a massive offering to folks that are traveling or limited in their ability and/or desire to come to your physical location.”


Read the full article.

Sirius XM News & Issues: BurnAlong on Motivating Yourself to Workout

BurnAlong Co-founder, Daniel Freedman, joined The Karen Hunter Show to share how BurnAlong community members and partners are motivating each other to workout online using BurnAlong.


Silicon Valley – Do you really need to live there to make millions in tech?

BurnAlong’s Daniel Freedman writes: “Often lost when looking at the success of companies like Facebook, Uber, and AirBnB – and the millions of dollars made by those early investors – is how many people scoffed at the ideas at the time. Seriously, you think people are going to put their personal pictures and information online? Going to get into a stranger’s car? Stay on a stranger’s couch?”


Read the full article.

NY1: How to Up Your Fitness Game with Technology


KTLA5: Father’s Day Fitness Gifts


The Baltimore Sun

“Chrissa Carlson of Hampden said BurnAlong has helped her get back on track with working out after having a baby last year.


“When it’s 7:30 in the evening or after the baby goes to bed, it’s a hard time for me to get out of the door,” Carlson, 38, said.


But after receiving a friend’s invitation to join BurnAlong last fall, Carlson found workouts that fit into her and her friends’ schedules, which helped with accountability.


“It’s kind of funny. When I take a break, I look to see if my friends are taking a break or not,” she said.”


Read the full article.

The Washington Post

Business Rx: An online exercise service asks whether it is time to flex its muscles outside the U.S.


Read the full article.

CBS Video: 5 Easy Tips for Being a Successful Weekend Workout Warrior

BS2’s Andrea Grymes reported on a fascinating newly-released study that claims weekend workouts lower the risk of dying from cardiovascular disease and cancer about as much as exercising three times a week or more.


Celebrity fitness instructor Nicole Glor joined Andrea to give viewers advice on how to become a successful weekend warrior.


Read the full article.

A new feature provides a way to keep track of the data behind that time spent working out with a group.

The platform can now integrate with fitness wearables. By connecting the wearables with BurnAlong’s dashboard, users can track their own data and compare it with others.

Along with looking at performance during a workout, it adds a way to track calories, steps and more.

“Anything we can do to help people achieve their goals makes a massive difference,” Freedman said.


Read the full article.

ABC News

“Burn Along” is a new cutting edge fitness technology trend that is changing the way people get in shape. Now you’ll never miss a workout, thanks to these newly launched online workouts with a twist!” – ABC


Watch the interview.

Fox 45 News

“This is going to revolutionize how people workout,” is how Fox45 host Patrice Sanders introduced BurnAlong to television viewers. “We haven’t seen anything like it.”

NBC News

In this clip watch Mike Kott, co-founder of BurnAlong, joined celebrity trainer Monte Sanders on WBAL on December 10, 2016 to talk about how BurnAlong, is helping people stay connected to their local instructors and friends

“BurnAlong seeks to introduce familiar faces to the process to keep the interaction and motivation that are the benefits of in-person classes.”


Read the full article.

Baltimore Business Journal

“We all know that fitness is important, but not everyone has time to make it the gym. And maybe you workout at home, watching online fitness videos to try and get in shape, but it is hard to stay motivated when you are doing it alone.”


Read the full article.

Business Insider

“BurnAlong works by having a local fitness instructor either record a class or host one live on the site. Then, you log in with your friends to watch it at the same time. You can see up to five people, instructor included, on the screen or you can just take classes by yourself. All of the videos are designed to be done with minimal workout equipment at home — a barre class, for example, can teach you how to use a chair instead.”


Read the full article.

Baltimore Business Journal

On this week’s episode of the BaltBizCast, Freedman talked about what he’s seeing in the Baltimore venture capital landscape, but why he has hope that Baltimore will continue to thrive as a hub for technology startups.


Listen to the podcast.

Press Inquires