A common question at companies is how to create a meaningful and effective wellness mission statement.
Companies are now prioritizing wellness programming, and having a well-crafted mission statement can assist in overcoming the challenge of wellness programs lacking organization and consistent messaging – two vitally important characteristics when it comes to impacting employee’s health.
Alex Haschen, Wellness Adherence Director at BurnAlong, works with clients everyday crafting mission statements and helping to set up effective wellness committees. He says:
It’s amazing how a few seemingly simple sentences have a huge impact. I see it at company after company. The reason is that it helps define programming and mindset.”
The mission statement serves to check wellness efforts, and make sure they are in line with the company’s goals. A wellness mission statement helps keep wellness committees organized, spending efficient, and messaging consistent and effective.
The basic components of a wellness mission statement
The basic components of the statement should reflect what the wellness program strives to accomplish. When you are considering the addition of a new event, offering, or vendor, refer to your statement to make sure it / they accomplish the goals you set.
Topics to consider:
- Why the company values wellness
- The goal of the wellness program
- Specific problem areas for employees you’re focused on
- Your plan for addressing the problem areas
Formatting your wellness mission statement
When it comes to formatting the statement, there are a few things to keep in mind. This is a mission statement; not a congressional report.
Be efficient with your words and make sure it adheres to the following guidelines:
- Keep it short and sweet. 2-6 sentences will do fine.
- Focus on results. Here it’s employee focused outcomes.
- Use simple, clear language to convey your goals so there’s no misunderstanding
Any successful program, project, or event requires a benchmark to be evaluated on. Your wellness program is no different. Whether your program is new or established – write a wellness mission statement. Refer to it often, and you’ll be on the right track to making the best decisions for your employees, budget and company as a whole.
Interested in learning more about the above, or looking for assistance in creating a wellness mission statement for your company? Send Alex Haschen an email and he’ll give you some advice for free.