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The challenge
A gym with more than 100 instructors wanted to stay connected to their 10,000+ members while they weren’t able to come to classes in person. They partnered with Burnalong to provide additional content for their members, deliver live-streamed classes from their instructors, and stay connected.
As they were trying to solve their challenge, these were the questions they had in mind:
- How to keep a group class experience when you can’t meet in person?
- What to do for members who aren’t able to make it in person but want to continue training at the gym?
- How to maintain that connection and loyalty from gym members when they can’t take classes in person?
- What additional value can we provide to our members?