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Study Finds: Social Support, In-Person or Virtual, is Key to Sustained Behavior Change

Forget the carrot or the stick,” Daniel Freedman, Co-Founder of Burnalong writes. “It’s the audience cheering you on that’s most important for initiating and sustaining behavior change. Those are among the findings from an analysis by professors from the University of Pennsylvania. There are valuable lessons from this for employers designing employee wellness programs, as well as anyone trying to improve their health.”

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