What's in this Guide
An industry that has long been anchored by in-person activities and community engagement (like group classes) suddenly had to shift with COVID-19. Millions of people started working out in their own homes to avoid crowds. (Did you know 47% of people want better options for at-home workouts). That change came suddenly in Spring 2020. Our research indicates that there are ten trends fitness business owners need to know to thrive in a hybrid environment.