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“Mark Rucker, Active Wellness’ Vice President of Technology discusses the top trends in fitness technology.”

According to Rucker, the virtual fitness space – including software such as Burnalong – will continue to be a key disruptor for health clubs, as tech companies and apps get better and better and engaging audiences digitally. Although this may be disruptive to brick-and-mortar health clubs, Rucker believes gym operators can use this technology to their advantage, as it provides a great opportunity for clubs to engage members outside their four walls. If health clubs embrace [virtual fitness] I think it could have a huge, huge upside,” continued Rucker. “Put 10 of your master instructors in a platform that allows you to scale virtually, that could be a massive offering to folks that are traveling or limited in their ability and/or desire to come to your physical location.”

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