News Archive | Page 8 of 9

New health and fitness accelerator names first five members

"Burnalong has been selected to be in the inaugural M-1 Venture accelerator, led by veteran entrepreneurs and investors Paul Singh, co-founder of investment firm 500 Startups, and Tony D'Agostino, a former Bank of America executive. The accelerator is backed by Johns Hopkins Technology Ventures, Plank Industries — the investment arm of Under Armour CEO Kevin Plank, the University of Maryland, Brown Advisory and the Abell Foundation."

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Burnalong is looking to spur some ‘healthy rivalry’ between Baltimore companies

"We already have companies using Burnalong to do internal competitions," Freedman said. Now, the Owings Mills–based startup is looking to spur a "healthy rivalry" between companies. From Sept. 8 to Oct. 6, Burnalong is running the Fittest Company in Baltimore Challenge. It’s all about the time you put in, as the participating companies are competing to have the highest average of workout time across employees. The hours are logged on Burnalong’s platform, which has classes in a variety of categories. For the winner, there may be a trophy involved."

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Bricks, Mortar – and Experiences

"Daniel Freedman, co-founder of Burnalong, sheds light on why brick-and-mortar is not dead and how top e-commerce retailers are putting more and more value on in-person experiences. In the WSJ article, Mr. Freedman writes: Some of the most successful e-commerce companies have been beefing up their offline presences: Warby Parker (eyewear), Bonobos (clothes), Casper (mattresses), and Peloton (fitness). Retail's supposed killers are betting quite a bit on brick-and-mortar stores. These won't be your grandfather's general store, though. Brands like Amazon and Apple see the future of retail as less of a traditional transactional interaction and more of an experience. It's curated, much like museum exhibits. Customers are going there to learn and interact with others."

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Trending in Tech

"Mark Rucker, Active Wellness' Vice President of Technology discusses the top trends in fitness technology."

According to Rucker, the virtual fitness space - including software such as Burnalong - will continue to be a key disruptor for health clubs, as tech companies and apps get better and better and engaging audiences digitally. Although this may be disruptive to brick-and-mortar health clubs, Rucker believes gym operators can use this technology to their advantage, as it provides a great opportunity for clubs to engage members outside their four walls. If health clubs embrace [virtual fitness] I think it could have a huge, huge upside," continued Rucker. "Put 10 of your master instructors in a platform that allows you to scale virtually, that could be a massive offering to folks that are traveling or limited in their ability and/or desire to come to your physical location."

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Sirius XM News & Issues: Burnalong on Motivating Yourself to Workout

"Burnalong Co-founder, Daniel Freedman, joined The Karen Hunter Show to share how Burnalong community members and partners are motivating each other to workout online using Burnalong."

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Silicon Valley – Do you really need to live there to make millions in tech?

"Burnalong's Daniel Freedman writes: "Often lost when looking at the success of companies like Facebook, Uber, and AirBnB – and the millions of dollars made by those early investors – is how many people scoffed at the ideas at the time. Seriously, you think people are going to put their personal pictures and information online? Going to get into a stranger’s car? Stay on a stranger’s couch?"

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NY1: How to Up Your Fitness Game with Technology

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The Baltimore Sun

"Chrissa Carlson of Hampden said Burnalong has helped her get back on track with working out after having a baby last year. "When it’s 7:30 in the evening or after the baby goes to bed, it’s a hard time for me to get out of the door," Carlson, 38, said. But after receiving a friend’s invitation to join Burnalong last fall, Carlson found workouts that fit into her and her friends’ schedules, which helped with accountability. "It’s kind of funny. When I take a break, I look to see if my friends are taking a break or not," she said."

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