"The biggest change we’re seeing with COVID is this understanding that no employee operates in isolation,” says Daniel Freedman, the Co-Founder and Co-CEO of Burnalong, a digital corporate wellness platform. “That’s the biggest shift that we’ve seen; families are central.”
"Some companies have extended benefits that traditionally kept employees connected on-site to involve families at home. For instance, Burnalong offers group and one-on-one fitness and wellness classes employees and their family members can tap into from home.
"Burnalong, a corporate wellness platform provider, has launched a virtual summer camp benefit for employer clients to help employees keep their children active while continuing to work from home due to the coronavirus. “We know there is a correlation between employee happiness and productivity,” says Burnalong co-CEO Daniel Freedman. “A big piece of getting employees to stay [with an organization] is making them feel looked after, appreciated, and met where they are [in life].”
"Burnalong is an online video health and wellness platform where employees can take classes from a network of hundreds of instructors across 45 categories ranging from cardio and yoga to stress, chronic conditions and diabetes. They can take classes alone, or invite friends and colleagues to join them live online for social motivation."
"Burnalong, an app used by employers to set up employee wellness programs and by gyms and fitness instructors to record and live-stream classes for clients. Whereas it typically took a week to set up a new client, the company has managed to clients onto its platform in one day to meet demand. I think it is telling that more than a quarter of all classes taken are in Burnalong’s specialty and emotional support categories, which includes mental health."
"CEO Daniel Freedman said the money will be used to accelerate national and international expansion for the company, which works with employers and insurers to deliver health and wellness programming, as well as peer motivation, to people with all different needs and ability levels via its online platform."
“One of the biggest shifts we’ve seen since COVID is a deeper understanding on the part of employers that employee wellness is not just about the employees themselves, but it’s about their families,” Freedman said. “If someone’s children are not exercising and are unhappy or someone is dealing with stress or anxiety or someone is worried about their elderly parents, that’s going to affect the employee’s happiness and well-being, so companies and insurers are really thinking about the whole family.”
"We can get some of them online and streaming classes within three hours,” [Freedman] said. Freedman said his company aimed to satisfy “the social motivation of group fitness based in the home. It’s that social experience that will hopefully prevent people from feeling depressed and isolated by these restrictions.”
"When we ask people what they love most about Burnalong that’s keeping them so engaged, they say it’s the range of programming – classes for the whole family – and critically the social component, of being able to take classes live online in private sessions with friends, family members, co-workers you see,” said Freedman. “People are craving social support now more than ever.”